We want to make sure that videos are being viewed by actual humans and not computer programs.What counts as an actual view, these days? You can bet that YouTube has a bunch of filtering in place. One of the most common metrics to inflate is the view count, because it ties into the recommendation engine and the perceived influence of a video. Today I’m discussing, primarily, YouTube.Īs one of the oldest surviving video hosts, and by far the largest, YouTube has had to content with pretty much every possible form of scamming by people looking to get ahead on the platform. Personally, I think Facebook will have to change that before too long, since it leaves them open to view spamming and inflationary abuse, but that’s neither here nor there. If you’ve ever wondered why a Facebook video seems to rack up way more views than a YouTube video, that’s why people merely scrolling past the video with autoplay enabled will count as a view, whereas YouTube views have to be much more intentional actions. Videos hosted on Facebook count a view after a mere three seconds, taking advantage of both short videos and the short attention spans of people scrolling through their feeds. Different video providers count views in different ways.
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